We strive to be an authentic global leader “THE CASING COMPANY”.
“MORE TO BE” vision means that The casing company focuses its efforts to create value for SHAREHOLDERS in a SUSTAINABLE way. The casing company is the GLOBAL LEADER in all meat casings families and promotes actively the development of NEW MARKETS. To become The casing company means that we are the PREFERRED OPTION for the customers, the most sought-after among competitors, and the industry BENCHMARK in terms of EFFICIENCY and PRODUCTIVITY in ALL casing technology. The casing company has THE BEST TEAM OF THE MARKET, attracts and retains the talent and develop its skills.
In the MORE TO BE Plan, the Group is making a significant leap in the areas of Service, Technology and Costs with a multitude of investment projects of an organic and inorganic nature, resulting in a greater market leadership. Thus, we face 2021 with a more competitive market value proposal, unique and different, to take advantage of expected market growth in the year.
The uncertainty and persistence of the COVID-19 pandemic, with a higher number of cases throughout the whole world, continues to be highly geared towards reducing the possible consequences of this crisis including, among others, the implementation by governments of measures to prevent its expansion, such as lockdowns, social distancing, mobility restrictions, and contagion risks that may affect the production of Viscofan, our customers or our suppliers.
Subsequently, the MORE TO BE Strategic Plan has been extended into 2021, to provide continuity to existing projects and as a driving force for others to continue to contribute to the company's growth and strength in the long term. Among these are projects, of particular significance is the increased fibrous capacity at the Cáseda plant using the new technology, and the termination of the process to update the technology at the collagen casings plant in the United States.