In 2020 we strive to be an authentic global leader “THE CASING COMPANY”.
“MORE TO BE” vision means that The casing company focuses its efforts to create value for SHAREHOLDERS in a SUSTAINABLE way. The casing company is the GLOBAL LEADER in all meat casings families and promotes actively the development of NEW MARKETS. To become The casing company means that we are the PREFERRED OPTION for the customers, the most sought-after among competitors, and the industry BENCHMARK in terms of EFFICIENCY and PRODUCTIVITY in ALL casing technology. The casing company has THE BEST TEAM OF THE MARKET, attracts and retains the talent and develop its skills.
To wrap up, The casing company leads in SERVICE, in COST, and in TECHNOLOGY.
|Link to MORE TO BE strategy description in the Annual Report|
|Download the presentation "MORE TO BE strategy 2016-2020"|