Viscofan World Viscofan Group (english)

Viscofan Group

Viscofan BioEngineering

STRATEGY
​MORE TO BE 2016-2020
In 2020 we strive to be an authentic global leader “THE CASING COMPANY”. To become the global leader, we need to lead our main markets in SERVICE, COST, and TECHNOLOGY.
​​OUR STRATEGY

In 2020 we strive to be an authentic global leader “THE CASING COMPANY”.

“MORE TO BE” vision means that The casing company focuses its efforts to create value for SHAREHOLDERS in a SUSTAINABLE way. The casing company is the GLOBAL LEADER in all meat casings families and promotes actively the development of NEW MARKETS. To become The casing company means that we are the PREFERRED OPTION for the customers, the most sought-after among competitors, and the industry BENCHMARK in terms of EFFICIENCY and PRODUCTIVITY in ALL casing technology. The casing company has THE BEST TEAM OF THE MARKET, attracts and retains the talent and develop its skills.

To wrap up, The casing company leads in SERVICE, in COST, and in TECHNOLOGY.

Link to MORE TO BE strategy description in the Annual Report
Download the presentation "MORE TO BE strategy 2016-2020"
From our company mission to the corporate vision there is a long strategic way that will transform our Group.
 
Our strategic plans are a complex gear that are based upon our strategic pillars (service, technology and cost) and allow our company to move forward to a final objective. The strategies don’t move by their own, as they need to be propelled by our values as key drivers to enact these strategic initiatives. Viscofan values are rooted in unrenounceable ethical principles that emerge from Universal Human Rights and are aligned with the United Nations Sustainable Development Goals.
 
It is a true gear that gets a wider complexity as it moves forward but it also constitutes a unique system that provides new competitive advantages to the Viscofan Group. This system helps us to achieve - through our daily work, the corporate objective for 2020: “Be an authentic global leader `The casing Company´”.
 
Viscofan MORE TO BE strategy casing meat


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